Your first $10,000 client is an important milestone. Not just because of the money but because of the emotional breakthrough. Nothing beats knowing that your expertise is respected and appreciated. You also have more fun doing your work. Getting a high-end client it’s not as hard as it may seem, once you know how to […]
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101 Proof Elements That Boost Landing Page Conversion Rates
Want to boost your landing page conversion rates? You need strong proof. One of the most powerful concepts in all of marketing. And also one of the single biggest contributors to high conversion rates. It’s no mystery why. It’s obvious that real, believable proof that your product works is going to lead to increased conversions. […]
5 Headlines That Made Ramit Sethi Millions In Online Course Sales
In the world of selling online courses, there are very few people who can top Ramit Sethi. A grizzled veteran who’s been running I Will Teach You To Be Rich for over 10 years, has been coached by billion dollar marketing legends like Jay Abraham, has been featured in just about every big business-related magazine, […]
How To Combine Content Upgrades With Viral Sharing To Grow Your Email List
In the past few years, 2 “new” things have really shook up digital marketing. The first is content upgrades. While it’s still “new” and little known compared to a lot of tactics online, it’s been quietly gaining popularity due to its sheer effectiveness. The second is viral sharing. Every since Dropbox shocked the world with […]
How This $75 Million Fashion Catalog Wrote Some Of World’s Most Unique Product Descriptions
At its peak, The J. Peterman Company brought in $75 million dollars in sales. In fact, the catalog was so popular and successful in the 90’s that it was even parodied in the most popular television series at the time, Seinfeld. Unfortunately, due to some bad decisions having to do with trying to expand too […]
The Campfire Effect: How To Multiply Your Sales With Problem-Education Emails
1182 A.D, Mongolia. At the age of 20, Genghis Khan made a decision that would forever change the world. He decided it was time to build up an army and unify Mongolia. This one decision would eventually lead to the building of the biggest empire the world had seen ever seen by that time. It […]