Danavir Sarria

322 BC Euboea, Greece. That’s the year when one of the greatest philosophers in the history, Aristotle, quietly passed away. He did so, however, while leaving behind the secret that would forever shape what would become the advertising and copywriting world. You see, he decided to analyze something that his teacher, Plato, described as “not […]

During the Fall of 2014, I was frustrated beyond belief. This was at least my 5th attempt at trying to build an online fitness business selling workout programs for men. Being in one the most competitive markets in the world, I knew I was going to have a hard time. But if you would have […]

1,000. That’s about how many emails I’ve written so far for my clients and I. No, I’m not talking about having a 50k+ subscriber email list, sending 1 email, and saying I sent 50,000 emails like some marketers do. I’m talking about actually sitting on my butt for hours at a time, typing like a […]

So you want some lead magnet ideas to build an email list, huh? How about driving that newly-built email list of leads deeper into your inbound marketing funnel so you can convert them from subscribers into actual paying customers? Well, you’re going to need to some bad ass “ethical bribes” throughout your funnel to do […]

I’m a little weird… I’m one of the few people who will voluntarily fill up their email inbox with newsletter after newsletter just so I can study them. I do it because I’m a copywriter and a full inbox just means a more valuable one since everything goes to my swipe file. However, most people […]

      Enter the centerline method… To be able to sell to your customers, you need to understand them. This includes not just their pains, problems, frustrations as well as their dreams, goals, and aspirations… but also what type of messaging they respond to, what don’t they respond to, what do they need to […]