Step #1: Know Exactly Who Your Target Market Is Content marketing is not about views, shares, subscribers or anything like that. It’s about driving real business results. And the only way to do that is by focusing your efforts on building the right audience. To do this, you need to research the demographics and psychographics […]
Follow these steps to right your first native advertisement. Step #1: Reverse Engineer The Sale This is the foundation of a good native ad or any piece of content for that matter. Without this, you’ll just have a useless piece of content floating around the “interwebz”. Reverse engineering the sale means to work backwards. In […]
I’m Rich, a ridiculously hard-working designer & WordPress developer. Over the years I’ve dabbled around with freelancing, running a small design agency, selling beautiful WordPress themes and giving away Photoshop goodies — yes, I still use Photoshop.