Enter market sophistication… Competitive markets are competitive for a reason. Because that’s where the money is! However, because there are so many competing products and so much advertising in those markets that it becomes really hard to earn any trust and attention, much less make an actual sale. If you’ve ever been in a market […]
Step #1: Know Exactly Who Your Target Market Is Content marketing is not about views, shares, subscribers or anything like that. It’s about driving real business results. And the only way to do that is by focusing your efforts on building the right audience. To do this, you need to research the demographics and psychographics […]
Follow these steps to right your first native advertisement. Step #1: Reverse Engineer The Sale This is the foundation of a good native ad or any piece of content for that matter. Without this, you’ll just have a useless piece of content floating around the “interwebz”. Reverse engineering the sale means to work backwards. In […]
I’m Rich, a ridiculously hard-working designer & WordPress developer. Over the years I’ve dabbled around with freelancing, running a small design agency, selling beautiful WordPress themes and giving away Photoshop goodies — yes, I still use Photoshop.