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Want to boost your landing page conversion rates? You need strong proof. One of the most powerful concepts in all of marketing. And also one of the single biggest contributors to high conversion rates. It’s no mystery why. It’s obvious that real, believable proof that your product works is going to lead to increased conversions. […]

In the world of selling online courses, there are very few people who can top Ramit Sethi. A grizzled veteran who’s been running I Will Teach You To Be Rich for over 10 years, has been coached by billion dollar marketing legends like Jay Abraham, has been featured in just about every big business-related magazine, […]

In the past few years, 2 “new” things have really shook up digital marketing. The first is content upgrades. While it’s still “new” and little known compared to a lot of tactics online, it’s been quietly gaining popularity due to its sheer effectiveness. The second is viral sharing. Every since Dropbox shocked the world with […]

At its peak, The J. Peterman Company brought in $75 million dollars in sales. In fact, the catalog was so popular and successful in the 90’s that it was even parodied in the most popular television series at the time, Seinfeld. Unfortunately, due to some bad decisions having to do with trying to expand too […]

1182 A.D, Mongolia. At the age of 20, Genghis Khan made a decision that would forever change the world. He decided it was time to build up an army and unify Mongolia. This one decision would eventually lead to the building of the biggest empire the world had seen ever seen by that time. It […]

Writing a sales letter that converts can be frustrating. In fact, in a time when heroes like Hercules were still battling the Hydra and cleaning out the stables, I was frustrated at why my own sales letters did not convert. It was during this period that I decided to become a serious student of direct […]